Overview

A Nigerian health clinic needed a revitalized online presence. Their website was non-responsive, cluttered, and difficult to navigate. CTAs were broken, and the appointment booking flow led users to confusing redirects. The goal was to transform the user experience and bring clarity and functionality to the clinic's digital touchpoint.

Role

We led the end-to-end redesign of the clinic's website. This included UX strategy, wireframing, high-fidelity prototyping, front-end development using Framer, and performance optimization. I also worked closely with the client to gather content and ensure alignment with their updated brand identity.

Challenge

The existing website lacked structure, had poor mobile usability, broken call-to-actions, and insufficient content. Key user journeys like booking an appointment were confusing and frustrating. Additionally, we had to manage delays due to internal client decisions and content constraints.

Solution

• Content Audit and Strategy

  • Conducted a gap analysis to identify missing content.

  • Reorganized content into clear, logical sections.

  • Optimized all text for readability and SEO.

• Wireframing and Prototyping

  • Created low-fidelity wireframes to structure the layout.

  • Used the client’s new brand guidelines for high-fidelity designs.

  • Built and tested prototypes with users.

• Design and Development

  • Designed a fully responsive site using Framer.

  • Enhanced visual hierarchy and interactions for fluid navigation.

  • Integrated lightweight images in WEBP format to improve load speed.

• User Testing and Optimization

  • Ran usability tests to refine navigation and UI.

Results

• Enhanced mobile and desktop experience.

• Increased appointment bookings from fixed CTAs.

• Boosted brand perception through modern design.

• Improved SEO rankings with optimized content and structure.